LinkedIn has changed a lot since it was first created in 2003. It has become more than just a website for connecting job seekers and professionals. LinkedIn can now be used for business purposes to market your products or services, find potential clients, and even research potential, competitors.
This blog post will discuss how to use LinkedIn for business in 2023. We will cover the different features of LinkedIn that can be useful for businesses and provide tips on how to make the most of these features. So, whether you are just starting with LinkedIn or have been using it for years, read on to learn more about using LinkedIn for business in 2023!
How to use LinkedIn for business
Make a LinkedIn Company Page as the first step.
You must first register for a personal account to access LinkedIn. Additionally, this will serve as your Company Page’s administrator (although you can add additional Page managers later). Use your work email address when registering.
Okay, let’s create your Page now. Once logged in, go to your browser’s top right and select the Work icon. Pick Create a Company Page at the bottom of the menu that appears after you scroll down. Make a LinkedIn company page icon. Choose the appropriate Page type from the following four options:
- Small companies
- Medium-sized to large companies
- Display page
- Creating a LinkedIn page for an educational institution
Except for “Showcase pages,” they are all self-explanatory. These are for businesses that want to distinguish between different business units and give each their sub-page while linking each back to the main corporate Page.
Enter your information after choosing the Page type. Spend the time necessary to write a strong tagline, as your logo and slogan represent you to most LinkedIn users.
Optimize your Page
Okay, now that you know the fundamentals, it’s time to optimize your new Page to stand out and attract followers.
First, select the blue Edit Page button by first scrolling down.
Complete every field in this area for additional information. This will help with your LinkedIn SEO, also known as showing up in search results, and will make it clear to users what you do. It is worthwhile: 30% more views go to companies with complete profiles. You don’t need to make a different Company Page for every region because you can add translations here. The name, tagline, and description fields on your Page can all be in up to 20 different languages. Me like.
Google indexes your LinkedIn Page, so try to incorporate as many naturally occurring keywords as you can in the opening sentence of your company description. Limit your description of your vision, values, products, and services to 3–4 paragraphs. Not in your Page copy, though. Up to three hashtags can be added for the following.
By visiting your Page and selecting Hashtags from the post editor, you can view all posts that have used these hashtags. You can do this to quickly comment on, like, and share relevant posts from your Page.
Use this area to draw attention to the release of your most recent product or other noteworthy information. Be straightforward and on-brand. The new Social Trends 2022 report from Hootsuite is a free mega-deep dive that contains the formula for beating out the competition this year (as well as the following year and the year after).
Build your Page
Unless you let people know, they won’t know that your Page exists.
You’ll see this genuinely adorable illustration of a marketer talking to their dog in-depth about this quarter’s—hold on, that’s me—content until you start posting your own until then.
Here are 4 ways to show some love to your new Page:
Promote your Page
Click the Share Page button next to the Edit button on your main Page.
Select “Share Page” next to the “Edit” icon.
Ask your coworkers, clients, and friends to follow your new Page by sharing it on your personal LinkedIn profile. It’s a simple first move.
link from your website to your LinkedIn profile
Demand that your staff members update their profiles.
This is essential for your Page’s long-term growth. You didn’t have a Page when your employees first listed their jobs on their profiles. These titles, therefore, have no links.
Ask your staff to update their job descriptions on their LinkedIn profiles to link to your new Company Page now that your Page is live.
They need to edit that section of their profile, remove the company name from the field, and start typing it again. LinkedIn will look for page names that match. After they click yours and save the modifications, a link from their profile to your Page will be active.
This not only adds that user as an employee at your company but also enables their contacts to find and follow you. Putting your employee count on display can help your business gain credibility on the platform.
Send requests for people to follow your Page.
You can invite your connections to follow your Page from there. To prevent spam, LinkedIn limits the number of invitations you can send.
Since many people ignore their LinkedIn notifications (guilty), this method isn’t the most effective, but it only takes a minute, so why not?
Put your LinkedIn marketing plan into action.
Now that you’ve created a plan, it’s time to get down to business and start executing. Post content, engage with your audience, and track your results. And remember to update your plan as needed based on what’s working (and not working) for you.
If you need help getting started, check out our beginner’s guide to LinkedIn marketing.
4 ways to use LinkedIn for Promoting your business
There are numerous LinkedIn ad formats available, such as:
- Sponsor text messages
- Posts that are sponsored (such as “boosting” an existing Page post)
- Messages from sponsors delivered to users’ LinkedIn inboxes
- Dynamic advertisements that can contain a user’s information, such as name, profile photo, and employer
- Employer-sponsored job postings
- Carousel ads with photos
Ads on LinkedIn can be very effective because four out of five users have the authority to influence business purchase decisions.
You can create, manage, and track the effectiveness of each of your social media ad campaigns across LinkedIn, Instagram, and Facebook with Hootsuite Social Advertising from a single dashboard. By displaying the performance of both paid and organic campaigns across all three platforms, Hootsuite’s unique analytics enable the discovery of new insights. You always have access to the required data, and you can adjust campaigns for the best possible outcomes.
Job advertisements and hiring
LinkedIn users already frequently visit job listings. Every week, 40 million people use LinkedIn to search for new jobs. A listing you submit is free and appears on your company page.
Investing in paid advertising for your job postings may be worthwhile. Compared to non-promoted job ads, paid single job postings to draw 25% more applications.
For years, recruiters worldwide have used LinkedIn’s specialized Recruiter premium account as the gold standard. For small businesses, they also have a version that is called Lite.
The entire purpose of LinkedIn is this. Your professional network is more crucial than ever as more transactions and tasks in business are done online.
According to LinkedIn, the number of connected users’ conversations increased by 55% between January 2020 and January 2021.
It’s a great networking tool to use LinkedIn Groups. Since these are closed forums, anything, you post there won’t be visible on your profile. The inability to join your Company Page is the only drawback for businesses. In Groups, you must log in using your profile.
Joining a Group, however, can be a good way to expand your network and Page followers since many Groups permit users to share Page content.
Groups are on the LinkedIn dashboard’s top right, under the Work icon.
Products from LinkedIn, such as learning insights and groups
Long-form content posting on LinkedIn is an option that many business leaders have used to establish themselves as influential thought leaders. When used properly, long-form content can solidify your position as an innovative leader and subject-matter authority in your field.
Click Write article on the LinkedIn homepage to publish a paper.
You can post from your personal account or your company page. Select your new Company Page since it will help us increase your business’s following.
Alternatively, you could share thought leadership content on your company page after posting it under your CEO’s profile.
The publishing platform is so close to being your blog platform. It makes it simple to format your post, allowing you to add images and videos easily. You can even save drafts.
Important tips for LinkedIn Marketing
With over 675 million members, LinkedIn provides incredible opportunities for businesses of all sizes to reach new audiences and achieve their marketing goals. Keep these tips in mind as you create and publish content on LinkedIn, and you’ll be well on your way to success.
- Remember to underestimate the power of a well-crafted headline.
Your headline is the first thing people will see when they come across your post, so it’s important to make sure that it’s attention-grabbing and informative, especially if you are a limited liability company. A good headline will give people a clear idea of your article and convince them to read on.
- Use images and video to break up the text and add visual interest.
Since people are more likely to skim articles than read them word for word, it’s important to use visuals to break up the text and make your content more engaging. Adding images and videos is a great way to do this, and LinkedIn offers several easy-to-use tools for adding media to your posts.
- Keep your articles focused and on point.
It’s important to remember that people generally don’t have much time to read articles, so it’s important to ensure that your content is focused and on point. Try to keep your papers under 1,000 words and edit them thoroughly before you publish.
- Use strong calls to action to encourage engagement.
If you want people to take action after reading your article, including a strong call to action is important. Many businesses use a catchy business name on their LinkedIn profiles. This could be asking people to leave a comment, share your article, or visit your website. Research companies often add personally liable account details about their special education.
- Use LinkedIn’s SEO features to ensure the right people see your content.
LinkedIn offers several powerful SEO features that you can use to ensure your content is seen by the people most likely to be interested in it. These include tagging people and companies, using keywords, and choosing the right thumbnail image.
- Use LinkedIn Insights to track your performance and improve your results.
LinkedIn Insights is a powerful analytics tool for business professionals that you can use to track the performance of your content and see how it’s resonating with your audience. With LinkedIn Insights, available on your LinkedIn profile, you can see how many people are viewing and sharing your articles, what kind of engagement they’re getting, and which pieces perform the best. You can create a separate entity for potential employees to help them find jobs and well-suited career paths.
LinkedIn has been around since 2003 and is still a powerful tool for businesses to connect with other professionals. LinkedIn offers many features that can be used to increase business exposure, including groups, articles, and ads. In 2023, LinkedIn will continue to grow in popularity as a way for businesses to connect with potential customers and partners.
If you still need to use LinkedIn, it’s time to start! LinkedIn can be an extremely powerful marketing tool for any small business or LinkedIn members on the platform, but only if you know how to use it effectively. By following the tips above, you’ll be well on your way to success. More Blog And Follow YouTube Channel