by Marlon Emmanuel Mcleod
In 2022, using Instagram hashtags will continue to be one of the best strategies to increase the number of people who see and interact with your photos.
Your Instagram marketing plan may succeed or fail based on your hashtags. If you use them properly, more individuals who could be interested in your items or business will notice your posts.
However, if you employ the wrong approach, you risk offending potential followers and being penalized by Instagram’s algorithm.
But how are hashtags used on Instagram accounts? The finest hashtags for your Instagram account may be found in what way? What hashtags are currently popular? Should they appear in your caption or the comments, exactly?
What are hashtags on Instagram?
A hashtag is a string of characters that includes letters, numbers, and emojis and is followed by the # symbol (for example, #NoFilter). They help organize content into categories and increase discoverability.
The hashtags can be clicked. Anyone who clicks on an Instagram hashtag or uses the hashtag search feature on Instagram will be taken to a page that lists all the posts tagged with that hashtag.
Why use hashtags on Instagram posts?
Hashtags are a crucial tool for increasing your Instagram audience and reach. Your Post will show up on the website for the hashtag you used while using it. If you include a hashtag in your Story, it can also show in the associated hashtag Story, which is displayed on the hashtag page.
People can opt to follow hashtags as well, so even if they don’t follow you, they may see your hashtagged Post in their feed (yet).
How Do Hashtags On Instagram Work?
Fundamentally, using hashtags on Instagram is a technique to label and organize your content. Then they assist Instagram users in serving your posts to the appropriate users.
The hashtags you enter power the search results on the Instagram Explore page, which is their basic function.
But things don’t stop there. The Instagram algorithm also refers to hashtags to categorize your material and recommend it to users who it believes will find it of interest.
Do Hashtags Still Work on Instagram in 2022
The usage of hashtags has long been the subject of heated controversy, especially in light of Instagram’s new advice to limit your use to three to five.
The terms in your captions or the subjects of your videos will also become searchable as Instagram hashtags gradually move toward semantic keyword search, opening up new opportunities for content discoverability.
However, hashtags still function on Instagram despite these significant developments. When combined with an effective content strategy, they can produce remarkable results.
The Top 50 most popular Instagram Hashtags for you in 2022
Since they are less likely to be spotted, using well-liked hashtags isn’t necessarily the ideal tactic for increasing engagement on your posts and stories.
Nevertheless, it’s useful to be aware of what’s popular on the app, so here is a current list of the top 50 Instagram hashtags based on usage over the previous month:
- #love
- #instagood
- #fashion
- #photooftheday
- #beautiful
- #art
- #photography
- #happy
- #picoftheday
- #cute
- #follow
- #tbt
- #followme
- #nature
- #like4like
- #travel
- #style
- #repost
- #summer
- #instadaily
- #selfie
- #me
- #friends
- #fitness
- #girl
- #food
- #fun
- #beauty
- #instalike
- #smile
- #family
- #photo
- #life
- #likeforlike
- #music
- #ootd
- #follow4follow
- #makeup
- #amazing
- #igers
- #nofilter
- #dog
- #model
- #sunset
- #beach
- #instamood
- #foodporn
- #motivation
- #followforfollow
Remember that not all Instagram hashtags are created equally; this includes the most popular hashtags generated from Instagram hashtag generators.
A hashtag from an Instagram hashtag generator with many posts may indicate that many people follow it, but it also suggests that it has a lot of content, and your messages may be lost. Instagram advises using trending and specialized hashtags to target a range of audiences, from general to precise.
Types of the popular Instagram hashtags
Instagram categorizes hashtags into nine different groups:
Product or service hashtags:
Basic words to describe your product or service, such as #dress or #newcar, are known as product or service hashtags.
Niche hashtags
These are a little more particular and demonstrate how you fit inside the framework of your sector, for as #travelblogger or #foodblogger
Industry Instagram community hashtags:
These hashtags make it easier to locate and interact with the communities on Instagram. Picture #craftersofinstagram or #gardenersofinstagram.
Seasonal or special event hashtags:
These can be used for all those National [Thing] Day holidays, like #nationalicecreamday or #nationalnailpolishday, or they can be used to allude to actual festivals or seasons, like #summerdays.
Hashtags for locations:
Even if you geotag your Instagram photo, it can still be a good idea to use a location-specific hashtag, such as #londoneats or #vancouvercraftbeer.
Daily hashtags:
From #MondayBlues to #SundayFunday, each day has a variety of unique hashtags. If you’re seeking a simple source of Instagram hashtags to add to your posts, we’ve produced a comprehensive list of daily hashtags from which you can choose.
Relevant word hashtags:
These hashtags incorporate components of hashtags for products, hashtags for niches, and Instagram hashtags for communities. In essence, they are hashtags that users use on Instagram to engage with already-existing communities in a somewhat secretive manner, such as #amwriting or #shewhowanders.
Acronym hashtags:
The most well-known acronym hashtag is probably #TBT, which stands for Throwback Thursday. Other widely used acronym hashtags are #FBF (for flashback Friday), #YOLO (for you only live once), and #OOTD (for outfit of the day).
Emoji hashtags:
These can be words or phrases with emojis attached, such as #sunglasses????, or emojis on their own, such as #????
Branded hashtags
Another excellent choice for businesses on Instagram is branded hashtags which many people use to promote their businesses.
How many hashtags to use on Instagram
As we’ve already mentioned, Instagram has suggested that creators use between 3-5 top Instagram hashtags on their posts, despite allowing up to 30 per Post.
This contradicts everything we’ve previously learned about how Instagram uses hashtags, but given their recent shift toward SEO and keywords, it does (sort of) make sense.
More “recommended” content feeds, such as the Instagram Reels page, are being added to Instagram. But Instagram needs to correctly classify it to offer suggested content that is a “good match.” The idea? More accurate self-categorization is correlated with fewer hashtags.
How to hide hashtags on Instagram
You might not want to end your Post with a noticeable group of Instagram hashtags if you spend time creating a great Instagram caption. Fortunately, you may use a few simple methods to hide your hashtags.
How to hide hashtags from Instagram in a comment:
Please do not use hashtags in your caption; instead, write them as usual.
Click the speech bubble symbol next to your article to submit a remark once it has been published.
Type or paste the hashtags you want to use in the comment box, then click Post.
Your hashtags won’t appear on a mobile device unless a user taps them. Observe every comment. This method works best if you’re targeting a mobile audience because, on a desktop, your comment will remain at the top.
How to hide Instagram hashtags in the caption:
You may also use hashtags within the caption without them being very obvious. Tap Return or Enter when you get to the bottom of your caption. Tap 123 to display the Return or Enter button if you can’t see it.
Hit Return again after adding a punctuation mark (try a period, bullet, or dash).
At least three times, repeat steps 2 through 4.
Instagram conceals captions after three lines, so unless your followers tap… more, they won’t be able to see your Instagram hashtags. Even then, they will be visually separated from your caption to prevent them from taking attention away from your writing.
How to hide captions on Instagram Stories
On Instagram Stories, hashtags can be hidden as well. One way is to squeeze and reduce the size of your hashtags to make them appear quite small. The hashtag sticker’s background can be changed from white to semi-transparent by tapping it.
You can put an emoji, sticker, or GIF on top of your hashtags to hide them completely.
How to find Instagram’s most popular hashtags
Instagram doesn’t list the most trending hashtags available as Twitter does. You can look up a hashtag on Instagram to see how many postings have used it. Additionally, you’ll find a list of other widely used Instagram hashtags with comparable terms and post counts.
Type the hashtag in the search box on a desktop, including the # symbol. Enter your search word in the search box on a mobile device, then tap Tags.
You can rapidly identify trendy hashtags as they appear on Instagram if you keep an eye on your feed. But don’t be too eager to follow a fad. Use a trending hashtag in your Post only if it makes sense for your company and the detailed information in the Post.
How to use Instagram to search multiple hashtags
The simplest way to search multiple hashtags on Instagram is to set up search streams in a social listening tool like Hootsuite to track the hashtags you’re interested in. This way, you can see all the relevant content on one screen without performing a separate Instagram hashtag search for each one, and you can search multiple hashtags simultaneously.
In any given week, Instagram business profiles can use up to 30 different hashtags.
How to search for the ideal Instagram hashtags for YOUR brand on Instagram
Here is the reality. You may upload your photo to one of the available hashtag generators for Instagram and receive many free hashtag recommendations. However, conducting your research is going to be more strategic and efficient.
Here are some ideas for creating Instagram hashtags that can increase visibility and engagement.
Observe the competition
While you don’t need to copy your competitors’ tactics exactly, looking at the hashtags they employ might provide useful insights into what’s working for others in your sector.
Perhaps you’ll come across some new hashtags to add to your collection. You might also decide not to compete for the same audience, in which case you could look for different hashtags to employ.
Look up the hashtags your target market is already using.
For instance, if members of your audience already use a certain hashtag, others who share their interests will likely do the same. It’s a terrific strategy to increase your audience and connect with the individuals who are most likely to be interested in your company to find these current Instagram communities.
See what hashtags your top followers use by keeping an eye on them.
Using Instagram’s search feature, you may learn more about the hashtags your followers care about. If someone you follow also uses that hashtag, the search engine will let you know when you use a particular hashtag on Instagram. (Remember that this only functions on mobile devices, not desktops.)
Use the Related Hashtags function on Instagram.
You can go through a list of associated hashtags by swiping left on any hashtag page directly above the “Top” and “Recent” buttons. This is an excellent approach to discovering relevant hashtags that may be more specialized than the popular keyword-based hashtags you initially looked for. There will be less content to compete with and a more focused audience. Some of the greatest hashtags for Instagram brands looking to engage with open groups may be found here.
Make a recognizable hashtag.
The most effective hashtag for your company might be one you come up with. Put, a branded hashtag is a tag you develop to advertise your company or campaign.
Then, by mentioning your hashtag in your Instagram profile and emphasizing it in your captions and Instagram Stories, you may inform your audience about it. You may also think about holding a competition with a branded hashtag to spread awareness of the hashtag and gather user-generated material.
How to Use Hashtags to Get More Likes on Instagram
You won’t simply reach more people on Instagram with the appropriate hashtag approach; you’ll also reach the ideal people for your brand or business.
Your posts will appear in more app search results if you use 20 to 30 relevant Instagram hashtags, boosting the number of likes and comments they receive.
Make sure to follow your branded hashtag to keep tabs on how it’s being used within the Instagram app and utilizing a stream in your social media dashboard. Seek out opportunities to engage with prominent audience members or reshare excellent content.
Tap a hashtag on Instagram, then tap the blue Follow icon on the hashtag page to subscribe to it.
How to Make Your Instagram Hashtag Strategy Faster
Finding 20 to 30 new Instagram hashtags for each Post you share takes a lot of work, but there are techniques to speed up the procedure.
One strategy is to create lists of 20–30 hashtags that go along with your primary content themes and are easy to edit and add to each Post.
Conclusion Hashtags are a powerful way to increase your reach on Instagram. Using hashtags relevant to your brand and audience, you can connect with more people who might be interested in what you have to say. While hashtags are important, it’s also crucial to remember that quality content is still the key to success on Instagram.
So make sure you’re putting out great content that will engage your followers and encourage them to stick around for more. With a little effort, using the right hashtags can help take your Instagram post to new heights. Are there other hashtags you think should be included in this list? Let us know in the comments below! Another blog
by Marlon Emmanuel Mcleod
