According to the latest data from Statista, there are over 4.65 billion social media users worldwide, which is constantly growing. That equates to 58.7% of the world’s population, many of whom rely heavily on social media for information. With so many platforms for making your social media account to choose from, it can be hard to know which one is right for you. So, in this post, we’re going to look at the five most popular social media platforms in the world and see what they offer. Keep reading to find out more!
What are the most popular social media platforms in 2023?
Facebook is, without a doubt, the biggest and most well-known social networking platform in the world, with close to 3 billion monthly users. Even though this platform is so widely used that you can be sure that at least a portion of your audience will use it frequently and view your material, Facebook has a somewhat bad reputation among younger people who are increasingly using alternative websites.
It’s not surprising that Instagram has well over 1 billion monthly users and Facebook as its parent company, given how seamlessly it combines personal and professional content with every new feature. If you’re wondering whether a significant portion of your audience uses the platform, the likelihood that they do is very high.
Youtube
Right behind its parent firm, Google, YouTube currently ranks as the second most popular search engine worldwide. This social media network is essential if your company could gain from creating brand tutorials, educational content, product reviews, or guest interviews—especially if the reward connects with their more than 2 billion monthly members. A microblogging platform, it is also a video-sharing platform where you can upload user-generated content and see the social media presence without any marketing efforts.
In other words, if your audience uses this platform, they’re probably quite engaged. Although Twitter’s monthly active user statistics have continuously been around 345 million this year, 40% of those users are active on the site numerous times daily. This social media platform continues to be most popular with tech-savvy users and is especially well-liked in B2B verticals connected to business, marketing, and politics.
Men make up roughly two-thirds of the 63% of Twitter users between the ages of 15 and 22. One-quarter of the world’s population, or 81 million active Twitter users, are in the United States alone.
For DIY home projects, recipes, sewing patterns, travel itineraries, interior design, brand marketing, and everything in between, Pinterest is a social networking platform that serves as a bookmarking tool. Customers of many brands frequently mention this platform as an essential component of their product discovery process.
Pinterest has one of the most concentrated female audiences of any social media platform, with over 433 million monthly users. Nearly 80% of their regular users are female, and the age groups of 18–29 (32% of users), 30-49 (34% of users), and 50–69 (38% of users) are pretty evenly distributed.
Tiktok
TikTok has been around since 2018 and is no longer the new kid on the block. In their first year of existence, they quickly surpassed 1 billion downloads for their video-based app. With over 1 billion monthly active users, TikTok is among the most successful social media networks.
48% of American TikTok users are between the ages of 10 and 29, making up more than half of the country’s audience under 35. TikTok has an advantage over websites like Facebook, which were initially designed with a restricted age range because younger users can download and access this app more easily.
Snapchat
With approximately 494 million monthly users in 2022, Snapchat will continue to be one of the most popular apps among those under 25 while losing ground to rival platforms like Instagram and TikTok. Snapchat users use the app frequently to post updates about their lives and connect with friends and family through photographs and videos that have a 24-hour lifespan.
With over 14 billion daily video views, adults between 18 and 29 make up 65% of Snapchat’s active user population. The majority of users—56%—who use the app daily are women, with a small gender bias in their favor.
With approximately 494 million monthly users in 2022, Snapchat will continue to be one of the most popular apps among those under 25 while losing ground to rival platforms like Instagram and TikTok. Snapchat users use the app frequently to post updates about their lives and connect with friends and family through photographs and videos that have a 24-hour lifespan. Future industry experts have their profiles on Linkedin for young people with many bright ideas.
With over 14 billion daily video views, adults between 18 and 29 make up 65% of Snapchat’s active user population. The majority of users—56%—who use the app daily are women, with a small gender bias in their favor.
A well-liked mobile messaging program is WhatsApp. You can use it to send individual users or groups of users photographs, texts, documents, audio, and video information. The business, founded in 2010, is currently owned by Facebook and Instagram. More than 2 billion people use WhatsApp each month. The program allows small businesses to interact quickly personally with clients and potential clients.
Facebook Messenger
Facebook Messenger is a messaging app that allows you to chat with your Facebook friends and other people who have the app installed on their phones. The app, launched in 2011, now has over 1.3 billion monthly active users.
The most popular social media platforms worldwide in 2022, according to statistics.
If we look at Statista’s data as of January 2022, the most popular social media platforms worldwide are:
- YouTube
- Facebook Messenger
- TikTok
- QQ (Chinese instant messaging software)
- Douyin
- Telegram
- Sina Weibo (Chinese microblogging website)
- Snapchat
- Kuaishou
- Quora
Facebook, YouTube, WhatsApp, Instagram, and Messenger are the world’s top five social networking sites. Following that is TikTok, while Snapchat ranks number 11, Twitter ranks 15, and LinkedIn isn’t even listed.
Although 80% of consumers interact with brands on social media, not all social media platforms are built for this use case, which may seem surprising. Some systems are only used for instant messaging, while others, like those in China, are enormously popular elsewhere.
the most popular social media platforms in the U.S. in 2023
According to Statista’s 2019 survey, the most popular social media platforms in the United States are:
This information is less than ideal because it appears to exclude Facebook Messenger and is based on the percentage of adults who claimed to have used the platforms at some point. However, the list is beginning to seem more recognizable, right?
The most popular social media platforms for business in 2023
According to Statista, the most popular social media platforms for marketing are:
- YouTube
- TikTok
- Snapchat
In the rest of this post, we’ll explore what is popular on each platform and how to incorporate them into your social media marketing strategy.
Why Facebook is the most popular social media platform
It is the largest social media platform in the world, and because of its adaptability, it is used for almost everything. However, Facebook excels in the following areas in particular:
local marketing
One of the top local business directories is Facebook, which ranks with Google My Business. This shouldn’t be shocking, considering what a Facebook company page includes. This comprises:
Description, category, and price
Facebook functions as a local business directory, with a call to action button, reviews, and instant messaging as its most popular social networking features.
60% of Facebook users visit a local business page at least once per week, so advertise your page and utilize it to forge connections, inform clients, and engage with the neighborhood.
Advertising
Facebook isn’t the best site for organically reaching new audiences, even when your business page is a well-liked hub for people familiar with it. In contrast to Instagram’s 9.4%, organic reach is only 2.2%.
On the other hand, Facebook is tied with Google as the top digital advertising platform because of its size and targeting options. The largest percentage of all social media platforms, Facebook advertising, may reach up to 36.7% of the adult population (Twitter has the lowest rate, at 6.5%).
The average Facebook user clicks on 12 advertisements each month, and the high number of impressions can help your other advertising perform better and increase brand recognition. Regarding price, Facebook’s average conversion rate and cost per conversion are 9.21% and $18.68, respectively, as opposed to Google Search’s 4.40% and $56.11 figures. Facebook’s cost-per-click and click-through rates are $0.49 and 3.06% compared to Instagram’s $1.09 and 0.68%, respectively.
According to Influencer Marketing Hub, age 65+ is the Facebook ad reach a demographic with the quickest growth. This group will expand by 25% in 2021. Naturally, this does not imply that this age group is the most popular on Facebook. Although the favorite platform for the 65+ age bracket is still 25-34,
Links and images (or perhaps not?)
This discovery is intriguing. The two most popular types of branded postings on Facebook, according to Statista, are photographs and links (videos and status update pale in comparison). But this refers to the number of posts, not the quality of those posts. Links and photographs are thus a safe bet because they are what people anticipate, but they are also the most common because they are the simplest to make. Therefore, publishing videos online may provide you with a competitive advantage.
building a community and ties
Don’t be discouraged from utilizing Facebook to interact with your audience because of its poor organic reach. Many individuals frequently visit a company’s Facebook page for announcements, store closings, sales, and other recent information. Your clients and close followers will know to visit your page frequently if you use it this way, so you won’t have to worry as much about appearing in their feeds.
When you receive high-quality traffic to your page, you can tailor your articles to encourage direct messaging, start conversations, and respond to people.
Why Instagram is one of the most popular social media platforms
Fear not—I’m not going to mention visual marketing! Marketing with images shouldn’t be used alone. It should be a cornerstone of all your strategies, not just those using social media. Here’s where Instagram excels above the competition:
E-commerce
Instagram may have greater advertising expenses than Facebook, but that doesn’t mean it’s a bad platform for paid social media marketing. First, Instagram has the highest purchase intent, with 36% of users following companies (as opposed to just 19% on Facebook).
social media usage for the brand following
Instagram also boasts the highest organic user-to-brand interaction rate, which is 10 times higher than that of Facebook, 54 times higher than that of Pinterest, and 84 times higher than that of Twitter. Additionally, Instagram has become the most influential social media site on our purchasing behaviors because of its shoppable advertising, which has turned planned shopping on its head and incorporated product discovery and impulsive purchases into our natural behaviors.
Facts About Instagram
71% of Instagram users say they feel closer to the brands they follow on the platform
According to 81% of users, Instagram facilitates their investigation into discovering new goods and services.
Compared to Facebook, where the percentage is 23%, 72% of users say they have made purchases based on what they saw there.
Every month, 130 million users tap on posts about sales.
50% of consumers who saw a product or service in Stories went to a website to make a purchase.
most widely used social networking sites: an example of Instagram shopping
Organic engagement
Among all social media networks, Instagram has the largest organic reach (9.4%). In addition, it has the highest organic engagement rate (1.16% vs. 0.27% on Facebook and 0.07% on Twitter), which is also the case.
Engaging influencers
This shouldn’t be shocking since many social media influencers utilize Instagram as their base of operations. Instagram receives the majority of marketing budgets for influencers (69%, followed by YouTube at 11%), spending more than any other network.
Why Youtube is one of the most popular social media platforms
Compared to other social media sites, YouTube has some advantages that make it more popular with users. First, YouTube is a video-based platform, and people love watching videos. A study by Cisco found that global internet traffic from videos will make up 82% of all online traffic by 2021. This stat alone should be enough to convince you that your business needs to have a presence on YouTube.
Another advantage of YouTube is that it’s owned and operated by Google. If you want to optimize your videos for search engine ranking, YouTube is the place to do it. You can use keywords and other SEO tactics to ensure that your videos are seen by those searching for them.
Finally, YouTube has a huge global audience. The platform has more than 2 billion monthly active users, and those users watch a LOT of videos. People worldwide spend an average of one hour and 40 minutes watching YouTube videos daily. This gives you a massive audience to reach with your marketing message.
If you’re not already using YouTube as part of your social media marketing strategy, you’re missing out on a huge opportunity to reach your target market.YouTube has several features that make it an ideal platform for social media marketing. First, there’s the fact that YouTube is a video-based platform. This means you can use video to reach your target market in an engaging and visually appealing way.
Another advantage of YouTube is that Google owns it. This means that optimizing your videos for search engine ranking will make you more likely to reach your target market. You can use keywords and other SEO tactics to ensure that your videos are seen by those searching for them.
Finally, YouTube has a huge global audience. The platform has more than 2 billion monthly active users, and those users watch a LOT of short videos and other content and stay connected anywhere via their mobile devices.
Conclusion
While the social media landscape is constantly changing, these platforms continue to be some of the most popular worldwide. If you’re looking for a platform to reach your target audience, these top social networks are worth considering. That’s all for now! We hope you found this post helpful. Be sure to comment below and let us know which platform is your favorite and why. Don’t forget to share this on your social media posts with your friends and followers! Follow YouTube Channel And Another blog
